Service Design & Journey Mapping
Our service design and customer journey mapping services include
By facilitating users and subject matter experts through participatory design activities we help to co-create a product or service that will be truly user-centred while addressing business needs.
Customer experience mapping
Communicating how a user’s relationship with your business is experienced through a customer journey map provides a high level visual narrative set over time and across channels (online and offline).
The best way to understand the limitations of a concept is to simulate the characteristics of the intended digital product or real world service. Prototypes are the best device for inexpensively learning what works (and what doesn’t).
Being able to see with clarity how the customer interactions and the back-end operational processes affect your business holistically is achieved through blueprinting.