CX Ideation & Service Design: Human-Centred Design
Full day training
Transform the way you design services with PeakXD’s CX Ideation & Service Design: Human-Centred Design course! This hands-on, immersive training aligns with Australian and international standards, giving you the skills and confidence to create user-centred, seamless service experiences.
Guided by industry experts, you'll dive into the service design process, from problem framing to concept generation, concept design and prototyping. Through interactive group exercises, real-world examples, and expert facilitation tips, you'll learn how to:
✅ Explore ‘How might we…’ statements to drive innovation
✅ Apply ideation techniques to generate ideas
✅ Prioritise and select the best ideas to refine into concepts
✅ Develop and test service concepts through rapid prototyping
✅ Create a service blueprint to map the end-to-end customer experience
At PeakXD, we don’t just teach theory - we equip you with practical tools you can apply immediately. Whether you’re a CX professional, service designer, or product manager, this course will supercharge your ability to design and deliver exceptional services.
Who should attend:
✅ CX managers and teams
✅ Product managers and teams
✅ Community engagement teams
✅ Business analysis teams
✅ Project managers
✅ Marketing and communications teams
✅ Website and digital teams
Hands-on activities include:
Course outline
You'll learn human-centred design methods, tools, and frameworks based on our experience working on over 600 CX projects.
🚀 Maximise your learning! This course will explore the 'solution space' and builds on customer research skills you may already have or can learn in our CX Discovery & Research: Human-Centred Design course, which explores methods to understand the 'problem space' and opportunities for improving the customer experience.
Discounted tickets are available when you attend multiple courses.
Requirements
Your Training Team
Mentors with 15+ years experience
Tania Lang
TRAINER & PRINCIPAL
Tania is the Principal and founder of PeakXD. She is a self-confessed UX geek and is one of the leaders in her field, having spoken at several conferences and trained over 3,500 people in UX. She has worked for many high-profile clients including Telstra, CommBank, ANZ, Suncorp and Services Australia. She has 4 degrees including a Master of Business (Research), a Grad Cert in Human Factors, a Grad Dip in Marketing and a Bachelor of Science. However, most of her knowledge is from working as a UX designer for over 25 years.
Miranda Wee
TRAINER & SENIOR CONSULTANT
Miranda started at PeakXD in 2010 and works across all areas of PeakXD from consulting to business development and mentoring. Miranda enjoys delivering to a high quality standard, has an eye for detail, is curious, personable, and a champion for the user. She holds a belief that the world can be made just a bit better (one user experience at a time). Miranda enjoys empowering others to learn user centred design.
Hear from our graduates
Discount tickets
General admission $747 AUD
plus GST = $821.70 AUD
1 day service design course
Members admission $672.30 AUD
plus GST = $739.53 AUD
1 day course (save 10%)
Subsequent days - $677 AUD each
plus GST = $744.70 AUD
🚀 Maximise your learning! This course will explore the 'solution space' and builds on customer research skills you may already have or can learn in our CX Discovery & Research: Human-Centred Design course, which explores methods to understand the 'problem space' and opportunities for improving the customer experience.