Customer Insights
Customer insights
Duration: 2.4 hours video lessons
Mode: Online self paced
Start: Anytime
Learn how to run a remote customer journey mapping workshop and visualise your customers' journey to identify pain points and engage your customers.
What you will learn
- Designing research to understand your customers
- Conducting a contextual user interview and task analysis
- Running an in-person customer journey mapping workshop with customers or stakeholders
- Documenting your customer journey map and research artefacts
Who this is for
- Customer experience managers
- Product managers
- UX / CX / Service designers
- Business analysts
How you will learn
1 Learn
Complete a few hours of online video theory lessons in your own time to learn fundamental UX methods and principles
2 Apply
Apply to your own work with support from our UX community and refresh knowledge at any time with 12 months of online access
1 Learn
Set the stage for impactful research. Dive into topics such as creating personas, sketching & prototyping, design principles, and more.
- What UX & user centred design is and is not
- Benefits of human centred design & introduction to ISO 9241
- ISO 9241 and Usability vs User Experience (UX)
- Kicking off a project - Get in early!
- Understanding business needs - It's not all about the user
- Discovery - Defining your users and the problem space
- Discount (low cost) user research methods
- Behavioural research methods (contextual interviews, contextual enquiries and task analysis)
- Opinion-based research methods (focus groups and surveys)
- Comparing research methods (opinion vs behavioural / quantitative vs qualitative)
- How to be a better researcher - Tips and traps to ensure you get accurate insights
- Interpreting research data and sharing insights
- Creating personas and empathy maps to build empathy
- Writing user stories to effectively communicate user needs
- Customer journey mapping to understand the whole customer experience
2 Apply
- Implement UX in your own organisation with our support: Apply what you have learnt to your own organisation and access our UX community to get advice and support from trainers and peers
- Refresh learning at any time: Revisit specific video lessons for up to 12 months so you don’t have to recall everything you learnt in the past when it’s crunch time
- Downloadable digital templates: Hit the ground running and accelerate your progress with downloadable UX templates with video instructions
- Online UX community: network with others, share ideas, challenges and successes in a safe online environment and learn from our UX coaches, students and alumni
Hear from our graduates
Hear from our graduates
Meet Tania... Trainer and Principal
- 20 years' experience as a user experience practitioner
- Industry leader and presenter at UX conferences such as UX Australia Design Research
- Delivered UX training to over 3,000 participants in Asia Pacific
- Trained whole teams in UX such as ATO, Services Australia, CASA, ANZ, CommBank and several other government agencies and private companies
- Founded PeakXD in 2003 - a leading Australian UX consultancy
- Enjoys sharing UX stories from the trenches
- Highly qualified: M. Bus. (Research) in User Behaviour, Grad. Cert. Human Factors, Grad. Cert in Arts (Marketing) and B.Sc.
Finished client projects
Students trained
Years of running UX courses
Post-it notes (and counting)
Requirements
Entry requirements
- A willingness to learn
Once you start you need
- Computer (Mac or Windows)
- Reasonable internet bandwidth (to watch videos)
You do not need
- The ability to code
- Visual design skills
- To buy any specialist software
Register - Customer Insights
Customer Insights
- Access to the video tutorials and templates through the online portal for 12 months
Frequently Asked Questions
After payment has been received, you will be sent an email with your portal login details with access to the video lessons and templates.
Yes, you can. Please contact us, let us know you want us to issue you an invoice for this training (and how many people you want to enrol), we will send you an invoice that you can then give to your accounts area or manager to process the payment via EFT.
If your accounts area or manager prefers to pay the invoice via corporate credit card we can arrange that but credit card fees will apply as we use a separate secure payment gateway that charges ~1.9%.
We have had complete beginners as well as advanced UX practitioners complete our course and they all give us good course ratings. While it will help if you have experience or qualifications in either IT, digital, market research, psychology, social research or marketing, it is not essential. However, if you are side-stepping from a completely unrelated field and want to switch careers into UX, we recommend you join our UX Accelerator mentoring program instead.
Yes, you can get a Team Ticket if you have 4 or more people wanting to attend. The team ticket allows you to buy 4 tickets for the price of 3. Please let us know if you would like to register 4 staff and we can create an invoice for you.
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Have questions?
Book in for a free Career Discovery Call to find out if this course is a good fit for you.
Book a call
- Book a Zoom call
- Flexible time to suit you
- Get free advice for your UX career
Corporate Training
We can also run any course in-house or online for your team.
Request a quote
- In-person or MS Teams
- Flexible to suit you
- In-house or Online