Customer Insights & Customer Journey Mapping
Customer insights & CJM
- Duration: 1 day (plus online theory)
- Mode: In-person + Online
- Sydney: 2024 TBC Canberra: 22 November 2023 Melbourne: 27 November 2023
(A$957 inc GST)
Learn how to run a remote customer journey mapping workshop and visualise your customers' journey to identify pain points and engage your customers.
What you will learn
- Designing research to understand your customers
- Conducting a contextual user interview and task analysis
- Running an in-person customer journey mapping workshop with customers or stakeholders
- Documenting your customer journey map and research artefacts
Who this is for
- Customer experience managers
- Product managers
- UX / CX / Service designers
- Business analysts
How you will learn
1 Learn
2 Practice
3 Implement
How you will learn
1 Learn

Complete a few hours of online video theory lessons in your own time to learn fundamental UX methods and principles
2 Practice

Collaborate with others in a 1-day UX research challenge and gain actionable skills and hands-on experience
3 Implement

Apply to your own work with support from our UX community and refresh knowledge at any time with 12 months of online access
1 Learn
Pre-sprint video lessons
Set the stage for an impactful research challenge. Dive into topics such as creating personas, sketching & prototyping, design principles, and more.
- What UX & user centred design is and is not
- Benefits of human centred design & introduction to ISO 9241
- ISO 9241 and Usability vs User Experience (UX)
- Kicking off a project - Get in early!
- Understanding business needs - It's not all about the user
- Discovery - Defining your users and the problem space
- Discount (low cost) user research methods
- Behavioural research methods (contextual interviews, contextual enquiries and task analysis)
- Opinion-based research methods (focus groups and surveys)
- Comparing research methods (opinion vs behavioural / quantitative vs qualitative)
- How to be a better researcher - Tips and traps to ensure you get accurate insights
- Interpreting research data and sharing insights
- Creating personas and empathy maps to build empathy
- Writing user stories to effectively communicate user needs
- Customer journey mapping to understand the whole customer experience
- Going live & managing change
- Continuous improvement & evolution
- Integrating UX into your organisation
- Agile UX
- Lean UX
- Design Sprints
2 Practice
1-day UX research challenge
This course is day 1 of our 2-day UX design sprint and explores the 'problem space'.
You will participate in day 1 of our 2-day UX design sprint exploring the problem space as per the 8 activities outlined below. You will end the day on problem definition (8. Defining 'How Might We?' problem statements).

1: Affinity diagramming

2: Low cost research methods

3: Research plan

4: User interview

5: Personas

6: User stories

7: Customer journey mapping

8: 'How Might We?' ideation
3 Implement
After the 1-day research challenge
Apply your new customer insights skills to your daily work with our support.
- Implement UX in your own organisation with our support: Apply what you have learnt to your own organisation and access our UX community to get advice and support from trainers and peers
- Refresh learning at any time: Revisit specific video lessons for up to 12 months so you don’t have to recall everything you learnt in the past when it’s crunch time
- Downloadable digital templates: Hit the ground running and accelerate your progress with downloadable UX templates with video instructions
- Online UX community: network with others, share ideas, challenges and successes in a safe online environment and learn from our UX coaches, students and alumni

Hear from our graduates
Hear from our graduates

Meet Tania... Trainer and Principal
- 20 years' experience as a user experience practitioner
- Industry leader and presenter at UX conferences such as UX Australia Design Research
- Delivered UX training to over 3,000 participants in Asia Pacific
- Trained whole teams in UX such as ATO, Services Australia, CASA, ANZ, CommBank and several other government agencies and private companies
- Founded PeakXD in 2003 - a leading Australian UX consultancy
- Enjoys sharing UX stories from the trenches
- Highly qualified: M. Bus. (Research) in User Behaviour, Grad. Cert. Human Factors, Grad. Cert in Arts (Marketing) and B.Sc.
Finished client projects
Students trained
Years of running UX courses
Post-it notes (and counting)
Requirements
Entry requirements
- A willingness to collaboratively learn and participate in an interactive design sprint
Once you start you need
- To complete online video theory lessons prior to the 1-day research challenge
- A laptop, tablet or mobile device for the in-person activities
You do not need
- Coding or visual design skills
- Any past experience in UX or design sprints
- To buy any specialist software
Register
Sydney
- Dates: 2024 to be confirmed
- Time: 9:00 am - 4:30 pm (Wednesday to Thursday)
- Metro Hotel Marlow Sydney Central, 431-439 Pitt St, Haymarket NSW 2000
Canberra
Research activities in Canberra are aligned with the language and stages of the Digital Service Strategy (by the DTA)
- Dates: 22 November 2023
- Time: 9:00 am - 4:30 pm (Wednesday to Thursday)
- Canberra Flex by ISPT, 4 National Circuit, Barton ACT 2600
Melbourne
- Dates: 27 2023
- Time: 9:00 am - 4:30 pm (Monday to Tuesday)
- Flex by ISPT at Spring Place, 50 Lonsdale St, Melbourne VIC 3000
Frequently Asked Questions
To participate fully in the activities you'll want to have foundational knowledge of a few topics which are covered in our training videos. You have 12 months of access to our training portal with video lessons including templates and 'how to' guides but you only need to watch around 3 hours of video lessons prior to the first day of the design sprint (which focusses on the problem space). Videos lessons are generally between 5 and 15 minutes long and can be watched on your phone, tablet or computer.
After payment has been received, and 30 days before the day of training, you will be sent an email with your portal login details with access to the video lessons and templates.
We will unlock it immediately after payment received if you register less than 30 days before the design sprint.
Yes, you can. After you select your tickets, when you are asked to choose a payment type, you can choose 'Pay by invoice' and you will be emailed the invoice and your place at our course will be reserved.
You can then give this to your accounts area or manager to process the payment via EFT.
If your accounts area or manager prefers to pay the manual invoices via corporate credit card we can arrange that but credit card fees will apply as we use a separate secure payment gateway that charges ~1.9%.
Unfortunately, we don't hold spots.
If you have in-principal approval and just need to get official approval, we recommend that you register and select the pay-by-invoice option at checkout. You can then give this to your accounts area or manager to process the payment via EFT.
If your accounts area or manager prefers to pay the manual invoices via corporate credit card we can arrange that but credit card fees will apply as we use a separate secure payment gateway that charges ~1.9%.
Alternatively, you can get approval first to pay by corporate credit card at the time you register with no credit card fee.
Yes, when you register for our in-person course we will ask you for your dietary requirements and do our best to cater for these. We will also send a reminder just prior to the event to make sure we have captured any changes to your dietary needs. No additional charge for dietary requirements.
We have had complete beginners as well as advanced UX practitioners complete our course and they all give us good course ratings. While it will help if you have experience or qualifications in either IT, digital, market research, psychology, social research or marketing, it is not essential. However, if you are side-stepping from a completely unrelated field and want to switch careers into UX, we recommend you join our UX Accelerator mentoring program instead.
All the theoretical principles you learn are the same. However, during the activities in Canberra, we align the terminology and language with the DTA's Digital Service Standard.
We highlight and outline the preferred methods that the DTA encourages agencies to adopt (which is suitable if you work in, or with the Government).
You will learn through storytelling and Tania Lang, your trainer, will share many case studies and examples based on her experience working in the field of UX for government agencies for over 20 years.
If you are unable to attend for health reasons, including COVID, please refer to our terms and conditions.
Yes, you can get a Team Ticket if you have 4 or more people wanting to attend. The team ticket allows you to buy 4 tickets for the price of 3. Please let us know if you would like to register 4 staff and we can create an invoice for you.
If you have more than 8 people interested in attending, you may also consider in-house training as a cost-effective approach. Please see Corporate Training Options.
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Have questions?
Book in for a free Career Discovery Call to find out if this course is a good fit for you.
Book a call
- Book a Zoom call
- Flexible time to suit you
- Get free advice for your UX career
Corporate Training
We can also run any course in-house or online for your team.
Request a quote
- In-person or MS Teams
- Flexible to suit you
- In-house or Online