Full day in-person training

Transform the way you design services with PeakXD’s Service Design course! This hands-on, immersive training aligns with Australian and international standards, giving you the skills and confidence to create user-centred, seamless service experiences.

Guided by industry experts, you'll dive into the end-to-end service design process, from problem framing to prototyping and blueprinting. Through interactive group exercises, real-world examples, and expert facilitation tips, you'll learn how to:

✅ Reframe problems using user research insights
✅ Craft ‘How might we…’ statements that drive innovation
✅ Apply ideation techniques to generate and prioritise solutions
✅ Develop and test service concepts through rapid prototyping
✅ Create a service blueprint to map the end-to-end customer experience

At PeakXD, we don’t just teach theory—we equip you with practical tools you can apply immediately. Whether you’re a UX professional, service designer, or product manager, this course will supercharge your ability to design and deliver exceptional services.

 

Hands-on activities include:

1️⃣ 'How might we?' ideation
2️⃣ Ideas prioritisation
3️⃣ Concept cards
4️⃣ Prototyping
5️⃣ Service blueprinting

8 How might we FINAL

'How Might We?' ideation

Solution space_IdeasPrioritisation

Ideas prioritisation

Solution-space-concept

Concept cards

Solution-space-prototyping

Prototyping

Solution-space-service-blueprint

Service blueprinting

Course outline

Participate in hands-on in-person training in Brisbane, Sydney, Melbourne or Canberra.

Service design

  • Understand the basic concepts and key stages of Human Centred Design, UX and Service Design.
  • Understand how to reframe the problem based on user research.
  • Create 'How might we…' statements that align with the scope of your projects.
  • The key elements in a co-creation workshop
  • How to use ‘How might we…” statements and creative workshop techniques to ideate solutions to problems
  • How to prioritise ideas
  • How to take your top ideas and develop further into concept cards
  • Techniques for presentation and critique
  • How to prototype services.
  • The value of testing your prototypes with users.
  • Share the vision
  • Understand the elements in a service blueprint
  • How to use co-creation to map and design a service blueprint

Requirements

Entry requirements

  • A willingness to collaboratively learn.

Once you start you need

  • Ability to attend location in person

You do not need

  • Laptop or computer
  • Presentation skills
  • Confidence or experience with running group sessions
  • Experience in UX, CX or any related field
Tania

Meet Tania... Trainer and Principal

  • 25 years' experience as a user experience practitioner
  • Industry leader and presenter at UX conferences such as UX Australia Design Research
  • Delivered UX training to over 3,000 participants in Asia Pacific
  • Trained whole teams in UX such as ATO, Services Australia, CASA, ANZ, CommBank and several other government agencies and private companies
  • Founded PeakXD in 2003 - a leading Australian UX consultancy
  • Enjoys sharing UX stories from the trenches
  • Highly qualified: M. Bus. (Research) in User Behaviour, Grad. Cert. Human Factors, Grad. Cert in Arts (Marketing) and B.Sc.
621

Finished client projects

3,397

Students trained

20

Years of running UX courses

217,984

Post-it notes (and counting)

Hear from our graduates

“

Great walkthrough of the service design process with practical insights on how to apply it.

undraw_Male_avatar_g98d

Anonymous

“

I liked the level the course was pitched at, not too introductory or too advanced.

Karin Rastas

Karin Rastas

“

The course was really well put together with really helpful resources and notes… I hope to do more training with Tania in the future!

Emma P

Emma P

Discount tickets

General admission $747 AUD

plus GST = $821.70 AUD

1 day service design course

Attend 2 or 3 days - $677 AUD each

plus GST = $744.70 AUD

🚀 Maximise your learning! We highly recommend that you complete the Discovery & User Research course the day before our Service design course, and UX design & testing course the day after.

Attend all 3 days to gain a complete end-to-end design toolkit.

Registration now open - 2025 dates

Canberra

  • Date: 12 June 2025

  • Time: 9:00am - 5:00pm
  • Canberra Flex by ISPT, 4 National Circuit, Barton ACT 2600
Register - Canberra

Brisbane

  • Date: 17 July 2025

  • Time: 9:00am - 5:00pm
  • Brisbane Technology Park, 3 Clunies Ross Court, Eight Mile Plains QLD 4113
Register - Brisbane

Sydney

  • Date: 10 September 2025

  • Time: 9:00am - 5:00pm
  • Metro Hotel Marlow Sydney Central, 431-439 Pitt Street Sydney, NSW 2000
Register - Sydney

Melbourne

  • Date: 29 October 2025

  • Time: 9:00 am - 5:00 pm (Monday to Tuesday)

  • Flex by ISPT at Spring Place, Rear/50 Lonsdale St, Melbourne VIC 3004

Register - Melbourne

Frequently Asked Questions

Yes, you can. After you select your tickets, when you are asked to choose a payment type, you can choose 'Pay by invoice' and you will be emailed the invoice and your place at our course will be reserved.

You can then give this to your accounts area or manager to process the payment via EFT.

If your accounts area or manager prefers to pay the manual invoices via corporate credit card we can arrange that but credit card fees will apply as we use a separate secure payment gateway that charges ~1.9%.

Yes, when you register for our in-person course we will ask you for your dietary requirements and do our best to cater for these. We will also send a reminder just prior to the event to make sure we have captured any changes to your dietary needs. No additional charge for dietary requirements.

We have had complete beginners as well as advanced UX practitioners complete our course and they all give us good course ratings. While it will help if you have experience or qualifications in either IT, digital, market research, psychology, social research or marketing, it is not essential.

If you are unable to attend for health reasons, including COVID, please refer to our terms and conditions.

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