Akanksha Hirokawa

Askable Partnership: A Match Made in UX Heaven

One thing the result of the recent Australian election result has shown us is that not all research methods are equal. None of the major opinion polls – Newspoll, Ipsos, Galaxy or Essential polls predicted a coalition win on a two-party preferred basis. People are now questioning what went wrong with the opinion polls as LNP returns to power in what looks like a majority government? Unless a significant number of voters changed their mind on the day (which is unlikely) questions are now being asked why the pre-election polls were so wrong. I have several theories all related to the research methods used and I think there are several lessons that apply to anyone conducting customer research.

Real world UX vs. University UX 101

For those who want to foray into the field of User experience (UX) design, it should be noted that the elements of UX that you learn at university are very different to real life experiences in the industry.

Incorporating UX design into the structured university curriculum is hard when every student is privy to your projects. Nearly all courses where usability testing was a component, were structured in a way that testing with people outside the student cohort was not always feasible.

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