When I did my masters in Sociology in Copenhagen, I wasn’t aware of anything called UX (User Experience).
When I did my masters in Sociology in Copenhagen, I wasn’t aware of anything called UX (User Experience).
One thing the result of the recent Australian election result has shown us is that not all research methods are equal. None of the major opinion polls – Newspoll, Ipsos, Galaxy or Essential polls predicted a coalition win on a two-party preferred basis. People are now questioning what went wrong with the opinion polls as LNP returns to power in what looks like a majority government? Unless a significant number of voters changed their mind on the day (which is unlikely) questions are now being asked why the pre-election polls were so wrong. I have several theories all related to the research methods used and I think there are several lessons that apply to anyone conducting customer research.
One thing the result of the recent Australian election result has shown us is that not all research methods are equal. None of the major opinion polls – Newspoll, Ipsos, Galaxy or Essential polls predicted a coalition win on a two-party preferred basis. People are now questioning what went wrong with the opinion polls as LNP returns to power in what looks like a majority government? Unless a significant number of voters changed their mind on the day (which is unlikely) questions are now being asked why the pre-election polls were so wrong. I have several theories all related to the research methods used and I think there are several lessons that apply to anyone conducting customer research.
Chat platforms and apps like WhatsApp, Twitch, Discord, Slack, Messenger and SnapChat have already flooded the market, with continuous exponential growth across the globe. To date, WhatsApp (a mobile messaging app) alone has a whopping 1.5 billion monthly active users!
I am excited to announce Peak Usability has now been renamed PeakXD (short for Peak eXperience Design). Why?
When I started Peak Usability 15 years ago I actually named it UX consulting but no one knew what UX meant (User eXperience for those of you who don't work in the industry). Back then most people’s understanding of user centred design went as far as ‘usability’. And let’s face it, in 2003 there were a lot of really bad websites offering poor user experiences due largely to usability issues. User experience is so much more than usability and people understand that now.
Helping participants' complete tasks; tipping them off that they have made a mistake; giving them too much freedom or leading participants; these are all things inexperienced test moderators might find themselves doing when moderating a test session. This article explores some of the common mistakes and why they're damaging to the test outcomes presented through 5 Star Wars archetypes. Learn how to be a good test moderator and how to avoid being one of these 5 archetypes.
We share our favourite UX tools and techniques with you. Because it's Christmas! Really! We look at accuracy in reporting, IA testing with Treejack, remote testing with Loop11 and more!
A collection of things to remember to help you design more usable sites and systems.
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